While most summer advertising shows squeaky clean ‘summer days’, for our younger target audience the truth is much more like the 1970’s musical Grease – it’s all about those summer nights. 

So we flipped the script and told the story of a summer all-nighter. And like any good all-nighter, things got a bit weird. 

Unlike most species, human babies are particularly vulnerable when they are first born. Combine this with NZ’s ‘cold homes epidemic’, and there are often tragic consequences for the newest New Zealanders.

That’s why Contact Energy created ‘Fourth Trimester’ – they’re offering three months of free power to newborns around the country, so that new families can keep their homes warm and healthy when it’s needed most.

Fourth Trimester was launched through PR and direct mail, including ‘Fourth Tri Onesies’ with cute messages (designed for social sharing).   

To combat fashion waste, the product nerds at Kathmandu had developed an incredible new jacket: a 100% biodegradable puffer.

The problem was, everyone is sick of worthy environmentalist ads, and most people thought the jacket was just as likely to biodegrade in your washing machine as it was in landfill.

So we showed people the jacket was truly made for ‘out there’, while not taking ourselves too seriously along the way.

After more than a year of lockdowns and COVID-19 restrictions, Australia and New Zealand were well and truly ready to go wild over summer.

There was only one word to describe the feeling: finally.

Australians love loyalty points – but at the end of the day, they’re basically pointless. To continue their ‘Good Different’ brand platform, ALDI showed people they’d be better off just saving money, not pointless points.

Creatives: Lisa Down, Simon Koay, Justin Butler; Creative Directors: Dantie Van Der Merwe, David Fraser; ECD: Alex Derwin; Director: Jeff Low.

ALDI’s competitors are notorious for offering half-price discounts on just a few products.

In comparison, shoppers save on absolutely everything at ALDI – meaning they won’t end up with 15,000 cans of half-price tuna in their cupboard.

We also created a one-shot version for platforms with a short attention span and the half-price tuna cans even took over people’s feed (below).

Creatives: Lisa Down, Simon Koay, Justin Butler; Creative Directors: Dantie Van Der Merwe, David Fraser; ECD: Alex Derwin; Director: Jeff Low.

The Australian Government introduced laws to prevent multinational tax evasion. It’s a topic that many people aren’t interested in or don’t fully understand. So we turned this dry subject matter into something beautiful, clear and engaging.

30" & 15" TV, online clips, radio, social, press, display, website and eDM's. The work was won and produced off the back of a creative government pitch. After considering CGI we built everything for real, using a computer model and 3D printing – winning Bronze at AWARD Awards for Film Craft.

Creative leads: Jessica Roberts, Justin Butler; ECD: Cam Blackley; Director: Dropbear (Jonathan Chong)

ALDI were steadily introducing 700 new products, but shoppers were sticking to their list – not noticing the new products in store.

So, to pull people out of their supermarket daze, we used ALDI’s most common products to highlight their new, unusual ones.

‘Stop and Smell the Savings’ was ALDI’s price platform for two years. It included radio, display, POS and over 50 TVCs.

Creatives: Jessica Roberts, Justin Butler; Creative Director: Alex Derwin; ECD: Cam Blackley; Director: Jim Hosking

Every year, The Full Stop Foundation offers phone counselling to over 22,000 victims of domestic violence. But they were struggling to keep the lines open.

To help prompt donations, we had a simple idea – could regular people listen to what a phone counsellor hears everyday?

Creatives: Jessica Roberts, Justin Butler. Creative Director: Jen Speirs. Director: Al Moore.