Your product isn’t important

In 1974, the Institute of Practitioners in Advertising wrote Testing to Destruction, a critical analysis of the disparity between market research and real behaviour. Below is an excerpt, an anthropological fiction. A story informed by research that looks at how a customer interacts with a product and it’s advertising.  Ignore the blatant sexism (it was written in… Continue reading

A Few Ad Books

Like I’ve mentioned previously, I’ve been doing a lot of reading for uni (and a bit for AWARD school). I’ve gone through a bunch of advertising related books, some academic, some mainstream and some creative, and figured I would just briefly catalogue them here. If you’re interested check them out in Amazon, I haven’t used affiliate links,… Continue reading