Swiss watch brand Festina Have released their new Profundo line, which is, as far as I can tell, only for the lucrative deep sea diving market. The watches can be bought in store, sealed in rather stylish plastic containers filled with water. Kind of like what you put that goldfish you won at the fair… Continue reading
Over the past two months, Seneca College’s creative advertising program has run an online industry panel with experts from around the globe. The videos are very interesting, however quite long. I decided to watch them and note down some of the best points throughout the video, so that you don’t have to endure nearly 3 hours… Continue reading
Beck has recently released his newest album in the form of sheet music. Without recording the album himself (or without releasing the recording), Beck is allowing his fans, as well as other artists, the opportunity to play their own interpretation of his songs. Many critics have said Beck is brave, genius and innovative. Brave is true; it takes… Continue reading
The world’s greatest sporting event is here, but it’s not just athletes engaging in fierce competition. We have already seen some great olympic advertising, like Procter and Gamble’s ‘Best Job’ and Canadian Paralympic Committee’s ‘Unstoppable’, but the moral grey area of ‘ambush marketing’ has already made its mark on the games. Global sponsors, such as Coca Cola, McDonalds… Continue reading
Get involved in advertising, from the comfort of home.
This is an ongoing (non-proven) guide to getting involved in the industry. It is a broad guideline to interacting with people in the industry, understand what goes on behind the scenes and staying up to date with relevant news and practises.
You’ll need some tools.
(All of these are what I