More and more these days I’ve begun to think creativity isn’t the most important thing in an ad campaign … Obviously, creativity’s important, but I’ve come to believe that right now the fastest way to stand out in this blizzard of bullshit is to tell the truth. – Luke Sullivan Good advertising tells the truth…. Continue reading
I’ve started writing regular guest posts for Advertising Week Social Club. You can find it here. “A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders,… Continue reading
Most people aren’t buying what you’re selling I used to sell wine at a call centre. Not cold calling, but selling to people who were part of a wine club. Wine is a good product to sell. It’s social, it makes people happy, and it keeps practically forever. Saying that, only 1-2% of people we called… Continue reading
Back in 1982, a military employee, Airman Jones, was assigned to an induction center where he was to advise new recruits about their government benefits, especially their GI insurance. It wasn’t long before the officer on duty, Captain Smith, noticed that Airman Jones had almost a 100% record for insurance sales – something which he… Continue reading
News Corp are giving a team or agency the chance to win $250,000 worth of media spend for a campaign. The competition, ‘Ignite a great idea‘, is accepting submissions for an integrated campaign by 14 February 2014. The brief asks for ideas that use News Corp’s local masthead websites, newspapers and mobile sites to connect… Continue reading
A few months ago on Scamp, Simon Veskner wrote about the ‘Hollywood-isation’ of advertising. That is, “Hollywood now generally makes either big-budget spectaculars, or much cheaper indie fare, with very little in the middle.” Advertising, he says, is going the same way. This is growing increasingly true due to the fragmented nature of media. While… Continue reading
Who needs to win awards, when you can just make them?
What came first, the chicken or the chicken? Recently, Ben Kay’s blog shared this Mercedes Ad by Jung von Matt. I think it’s a great ad – entertaining, unusual and simple. But it certainly is not original… This ad for FujiFilm was published in February 2013 by Ogilvy & Mather Germany. Perhaps a more relevant… Continue reading