Like I’ve mentioned previously, I’ve been doing a lot of reading for uni (and a bit for AWARD school). I’ve gone through a bunch of advertising related books, some academic, some mainstream and some creative, and figured I would just briefly catalogue them here. If you’re interested check them out in Amazon, I haven’t used affiliate links,… Continue reading
I’m now halfway through AWARD school, six briefs deep and fighting for air. I thought I’d share some of what I’ve learnt and my expectations compared to reality. Note/Edit: I noticed after some responses on twitter that it might seem like AWARD school is bad or demeaning… This isn’t the case at all. It’s awesome! Almost… Continue reading
It’s been a month since I wrote anything here. To the few regular readers of my blog (there’s at least two, thanks mum), Sorry, I’ve been really busy. I’ve been reading a lot of books on advertising thanks to honours, and working on a lot of shitty spec ads thanks to AWARD school. Unfortunately, reading… Continue reading
This is an argument against creative advertising. It’s not something I plan on employing, but I think is still definitely worth considering. Joseph Campbell would tell you that all stories follow the same basic pattern. An archetype which involves the same simple steps: Departure Initiation Return (Note: This is a massive, massive oversimplification – check… Continue reading
Has advertising lost its edge? 2012 was the year many brands jumped aboard the marriage-equality bandwagon. Coincidentally, the same year that public support for gay-rights hit the 50% tipping point. With states like New York legalising gay marriage, one could argue that gay-rights got ‘trendy’. In an effort to stay on top of the curve, many brands… Continue reading
I’m pretty sure that I’m late to the party, but if you haven’t checked out Everynone’s videos, it’s really worth your time. They’re a small group who release short films (< 3 mins) revolving around a particular theme. They’re wonderfully edited and I promise they’ll leave you smiling, thinking or maybe just a little teary…. Continue reading
I don’t know if it’s just coincidence or maybe a bit of a trend, but I’ve come across two weird and kinda hilarious university promos. The first one’s OK, but the second really takes the cake. I don’t know if they’ll be effective or even what message they’re really communicating. But honestly, who cares. Enjoy.
A little while ago I came across this video by RSA. It touches on six universal factors of persuasion. Watch the video for each factor and detailed case studies, or check out my overviews below. 1. Reciprocity People are obliged to give to others when they have received something. When someone invites you to their party,… Continue reading