Not-Sunday Share #11

Welcome to the Not-Sunday Share. I originally tried to share the week’s coolest, but possibly unseen stuff, every Sunday. Unfortunately, that never really worked out. Instead, I’ll share what I can, when I can. (Except for on Sundays) It’s a big one! Links Every second on the internet – Great infographic Google helps re-imagine classic advertising campaigns for… Continue reading

10 r/Askreddit tips to improve your copywriting

There is much to be said of Reddit’s largest subreddit, ‘Askreddit’. The hivemind often comes to unusual conclusions when giving advice. However, when asked, “Writers of Reddit, what are exceptionally simple tips that make a huge difference in other people’s writing?”, some excellent responses were given. While the answers may have concerned narrative, the advice can easily… Continue reading

Turd polishing

There’s very little worse than bad advertising. But truly, there’s nothing worse than seeing a company pretend their product is superior, when it most obviously isn’t. There’s nothing more painful, disgusting and just downright wrong, than watching someone polish a turd. There’s a great quote by David Ogilvy about being selective with the products you… Continue reading

AWARD School 2013 Portfolio

AWARD School is a 16 week course that teaches the basics of creative advertising. The following is my final book for AWARD School 2013. Brief 1 Client: ecostore.com.au Product: Eco friendly washing powder Media: Poster (single) Target Audience: Anyone who washes clothes Single-minded proposition: Washing powder that’s better for you   Brief 2 Client: Motorola… Continue reading

Not-Sunday Share #10

Welcome to the Not-Sunday Share. I originally tried to share the week’s coolest, but possibly unseen stuff, every Sunday. Unfortunately, that never really worked out. Instead, I’ll share what I can, when I can. (Except for on Sundays) Links Interesting way of displaying the worlds worst and most overpriced clothing (Warning: Memory Heavy Page) Who said long… Continue reading