A few months ago on Scamp, Simon Veskner wrote about the ‘Hollywood-isation’ of advertising. That is, “Hollywood now generally makes either big-budget spectaculars, or much cheaper indie fare, with very little in the middle.” Advertising, he says, is going the same way. This is growing increasingly true due to the fragmented nature of media. While… Continue reading
If you’re skeptical about a psychologist’s capacity to measure creativity, you’re not alone. In my opinion, creativity can’t always be measured by someone’s ability to come up with novel uses for a yoyo, brick, candle, or something of the sort. However, this hasn’t stopped thousands of psychologists focusing on the science of creativity. With a healthy… Continue reading
Who needs to win awards, when you can just make them?
Welcome to the Not-Sunday Share. I originally tried to share the week’s coolest, but possibly unseen stuff, every Sunday. Unfortunately, that never really worked out. Instead, I’ll share what I can, when I can. (Except for on Sundays) Advertising “There are just two basic strategies in digital innovation in marketing – ‘help me’ or ‘entertain me’.” | 40… Continue reading
What came first, the chicken or the chicken? Recently, Ben Kay’s blog shared this Mercedes Ad by Jung von Matt. I think it’s a great ad – entertaining, unusual and simple. But it certainly is not original… This ad for FujiFilm was published in February 2013 by Ogilvy & Mather Germany. Perhaps a more relevant… Continue reading
In 1982, Gary Larson published ‘Cow Tools’, the single-panel cartoon to the right. Get it? No? Neither did anyone else. In Larson’s autobiography, ‘Prehistory of The Far Side’, he discusses the infamous comic. He explains that he simply found it humorous that if cows made tools, the tools would suck. Simple. A cow is presenting… Continue reading
Remember that kid in ‘X-men’ who could change the channel just by blinking? Did you think, “how cool was that”? Well now you can be that kid. Virgin Mobile have made a really cool Youtube application that allows you to change the channel by blinking. The ad is a fairly regular sales pitch, made infinitely… Continue reading
Actually, it’s been about a year and a half. I set up this site with a free wordpress.org theme in May of 2012, and it was terrible. My first post, ironically titled ‘So, you want to work in advertising?’, was embarrassingly terrible. So terrible that it took me over a year to follow my own advice. But… Continue reading