Beck has recently released his newest album in the form of sheet music. Without recording the album himself (or without releasing the recording), Beck is allowing his fans, as well as other artists, the opportunity to play their own interpretation of his songs. Many critics have said Beck is brave, genius and innovative. Brave is true; it takes… Continue reading
THE AD CONTRARIAN – Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary advertising The Ad Contrarian is a free E-book written in 2009 by Bob Hoffman, CEO of Hoffman Lewis in San Fransisco and St Louis. You can find it online here. Although it was written 3 years ago, Hoffman’s book offers… Continue reading
The world’s greatest sporting event is here, but it’s not just athletes engaging in fierce competition. We have already seen some great olympic advertising, like Procter and Gamble’s ‘Best Job’ and Canadian Paralympic Committee’s ‘Unstoppable’, but the moral grey area of ‘ambush marketing’ has already made its mark on the games. Global sponsors, such as Coca Cola, McDonalds… Continue reading
General Motors has fired its entire marketing department, with the exception of one spokesman.
In an effort to cut costs GM executives have ditched their traditional marketing approach and are now implementing what they call an “Experimental Public Relations” marketing strategy.
Although details are still shaky, experts believe this strategy depends upon GM announcing rash decisions, and gaining
Today, while walking home from uni, I came across this old timer.
He was handing out ‘Jesus Saves’ pamphlets comparing eternal damnation to the Titanic. Yes Really.
I followed closely, gathering evidence, and while doing so his pamphlet advances were rejected three times. To appease my curiosity I walked past him and actively asked for one
Australia’s biggest morning tea has gone online. For the first time since the organisation was founded 9 years ago they are offering a ‘virtual’ morning tea on Facebook. Does the virtual component take away from the real thing? Cancer Council’s media liaison Sue Bobbermein doesn’t believe so, “it’s all part of raising awareness, a lot of people are… Continue reading
Get involved in advertising, from the comfort of home.
This is an ongoing (non-proven) guide to getting involved in the industry. It is a broad guideline to interacting with people in the industry, understand what goes on behind the scenes and staying up to date with relevant news and practises.
You’ll need some tools.
(All of these are what I