A Few Ad Books

Like I’ve mentioned previously, I’ve been doing a lot of reading for uni (and a bit for AWARD school). I’ve gone through a bunch of advertising related books, some academic, some mainstream and some creative, and figured I would just briefly catalogue them here. If you’re interested check them out in Amazon, I haven’t used affiliate links,… Continue reading

Branding gay pride

Has advertising lost its edge? 2012 was the year many brands jumped aboard the marriage-equality bandwagon. Coincidentally, the same year that public support for gay-rights hit the 50% tipping point.  With states like New York legalising gay marriage, one could argue that gay-rights got ‘trendy’. In an effort to stay on top of the curve, many brands… Continue reading