As an ad creative, for every piece of work that sees the light of day, at least 100 won’t. If there’s one thing we have to deal with on a day-to-day basis, it’s rejection. You have to reject your own ideas if they’re not 100% ready to go through the gauntlet. Then the creative director… Continue reading
News Corp are giving a team or agency the chance to win $250,000 worth of media spend for a campaign. The competition, ‘Ignite a great idea‘, is accepting submissions for an integrated campaign by 14 February 2014. The brief asks for ideas that use News Corp’s local masthead websites, newspapers and mobile sites to connect… Continue reading
A few months ago on Scamp, Simon Veskner wrote about the ‘Hollywood-isation’ of advertising. That is, “Hollywood now generally makes either big-budget spectaculars, or much cheaper indie fare, with very little in the middle.” Advertising, he says, is going the same way. This is growing increasingly true due to the fragmented nature of media. While… Continue reading
Who needs to win awards, when you can just make them?
What came first, the chicken or the chicken? Recently, Ben Kay’s blog shared this Mercedes Ad by Jung von Matt. I think it’s a great ad – entertaining, unusual and simple. But it certainly is not original… This ad for FujiFilm was published in February 2013 by Ogilvy & Mather Germany. Perhaps a more relevant… Continue reading
In 1982, Gary Larson published ‘Cow Tools’, the single-panel cartoon to the right. Get it? No? Neither did anyone else. In Larson’s autobiography, ‘Prehistory of The Far Side’, he discusses the infamous comic. He explains that he simply found it humorous that if cows made tools, the tools would suck. Simple. A cow is presenting… Continue reading
Remember that kid in ‘X-men’ who could change the channel just by blinking? Did you think, “how cool was that”? Well now you can be that kid. Virgin Mobile have made a really cool Youtube application that allows you to change the channel by blinking. The ad is a fairly regular sales pitch, made infinitely… Continue reading
Actually, it’s been about a year and a half. I set up this site with a free wordpress.org theme in May of 2012, and it was terrible. My first post, ironically titled ‘So, you want to work in advertising?’, was embarrassingly terrible. So terrible that it took me over a year to follow my own advice. But… Continue reading