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Kathmandu Summer Never Sleeps


Turning ‘summer’ on its head

for Kathmandu

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Kathmandu Summer Never Sleeps


Turning ‘summer’ on its head

for Kathmandu

 

While most summer advertising shows squeaky clean ‘summer days’, for our younger target audience the truth is much more like the 1970’s musical Grease – it’s all about those summer nights. 

So we flipped the script and told the story of a summer all-nighter. And like any good all-nighter, things got a bit weird. 

 
 

Associate CDs: Letizia Bozzolini, Justin Butler, Julia Ferrier; CD: David Shirley; ECDs: Jonathan McMahon, Lisa Fedyszyn; CCO: Tony Bradbourne; Director: Daniel Warwick

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Contact Fourth Trimester


Keeping babies warm and healthy for their Fourth Trimester

for Contact Energy

Contact Fourth Trimester


Keeping babies warm and healthy for their Fourth Trimester

for Contact Energy

 

Unlike most species, human babies are particularly vulnerable when they are first born. Combine this with NZ’s ‘cold homes epidemic’, and there are often tragic consequences for the newest New Zealanders.

That’s why Contact Energy created ‘Fourth Trimester’ – they’re offering three months of free power to newborns around the country, so that new families can keep their homes warm and healthy when it’s needed most.

 
 
 
 

Fourth Trimester was launched through PR and direct mail, including ‘Fourth Tri Onesies’ with cute messages (designed for social sharing).   

 

Associate CDs: Justin Butler, Letizia Bozzolini; ECDs: Lisa Fedyszyn, Jonathan McMahon; CCO: Tony Bradbourne; Director: Chris Riggert

 
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Kathmandu BioDown


Launching the world’s first biodegradable jacket

for Kathmandu

Kathmandu BioDown


Launching the world’s first biodegradable jacket

for Kathmandu

 

To combat fashion waste, the product nerds at Kathmandu had developed an incredible new jacket: a 100% biodegradable puffer.

The problem was, everyone is sick of worthy environmentalist ads, and most people thought the jacket was just as likely to biodegrade in your washing machine as it was in landfill.

So we showed people the jacket was truly made for ‘out there’, while not taking ourselves too seriously along the way.

 
 
 
 
 

Real footage of micro-organisms decomposing the jacket.

 
 
 
 

Associate CDs: Letizia Bozzolini, Justin Butler; ECDs: Jonathan McMahon, Lisa Fedyszyn; CCO: Tony Bradbourne; Director: Stefan Hunt

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Kathmandu Summer


Celebrating the end of lockdown and the start of summer

for Kathmandu

Kathmandu Summer


Celebrating the end of lockdown and the start of summer

for Kathmandu

 

After more than a year of lockdowns and COVID-19 restrictions, Australia and New Zealand were well and truly ready to go wild over summer.

There was only one word to describe the feeling: finally.

 
 
 
 
 
 

The whole spot was shot remotely during lockdowns across Sydney, Melbourne and Auckland (apart from the ant).

 
 

Associate CDs: Letizia Bozzolini, Justin Butler; ECDs: Jonathan McMahon, Lisa Fedyszyn; CCO: Tony Bradbourne; Directors: Jessie&Adam

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ALDI Loyalty


Revealing the ugly truth behind loyalty schemes

for ALDI

ALDI Loyalty


Revealing the ugly truth behind loyalty schemes

for ALDI

 

Australians love loyalty points – but at the end of the day, they’re basically pointless. To continue their ‘Good Different’ brand platform, ALDI showed people they’d be better off just saving money, not pointless points.

 
 
 
 

The calculator

Combining supermarket spend information with real-time data from competitor’s loyalty schemes, we proved just how pointless points really are.

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The results

8m+ earned impressions, 130+ pieces of media coverage and recognised at AWARD, Caples, NY Festival, AC&E and a Grand Prix at APAC Effies.

Creatives: Lisa Down, Simon Koay, Justin Butler; Creative Directors: Dantie Van Der Merwe, David Fraser; ECD: Alex Derwin; Director: Jeff Low.

 
 
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ALDI Discounts


Creating a half-price tuna tsunami

for ALDI

ALDI Discounts


Creating a half-price tuna tsunami

for ALDI

 

ALDI’s competitors are notorious for offering half-price discounts on just a few products.

In comparison, shoppers save on absolutely everything at ALDI – meaning they won’t end up with 15,000 cans of half-price tuna in their cupboard.

 
 
 
 

We also created a one-shot version for platforms with a short attention span and the half-price tuna cans even took over people’s feed (below).

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Creatives: Lisa Down, Simon Koay, Justin Butler; Creative Directors: Dantie Van Der Merwe, David Fraser; ECD: Alex Derwin; Director: Jeff Low.

 
 
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Tourism Tasmania


Giving people a break from the ad break

for Tourism Tasmania

Tourism Tasmania


Giving people a break from the ad break

for Tourism Tasmania

 

Modern life is fast-paced and stressful. And modern advertising is just as bad: a constant barrage of crash, boom, bang – all competing for your attention.

So, to set Tourism Tasmania apart, we did the opposite. We invited the world to ‘Come down for air’.

 
 
 
 
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Creatives: Justin Butler, Jane Tjokrowidjaja, Ben Alden, James Sexton, Michael Dawson, Lisa Down; Creative Director: David Fraser; ECD: Alex Derwin; Director: Christopher Riggert.

 
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Contact Energy


Repositioning New Zealand’s largest energy supplier

for Contact Energy

Contact Energy


Repositioning New Zealand’s largest energy supplier

for Contact Energy

 

Since it’s privatisation in 1996, Contact Energy had focussed solely on just that: energy. We repositioned the brand to focus on where its energy was used: the home.

‘It’s good to be home’ has helped the brand to expand into other categories like Broadband, includes their retail work and extends into sustainability and CSR.

 
 
 

Associate CDs: Justin Butler, Letizia Bozzolini; ECDs: Lisa Fedyszyn, Jonathan McMahon; CCO: Tony Bradbourne; Director: Chris Riggert

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Silver Fern Farms


Convincing Kiwi that great steak is worth waiting for

for Silver Fern Farms

Silver Fern Farms


Convincing Kiwi that great steak is worth waiting for

for Silver Fern Farms

 

Resting your meat before serving creates a juicer, more flavourful steak. But not enough Kiwis were following this rule and were missing out on Silver Fern Farm’s superior meat. So we encouraged them to rest it for the full five minutes.

 
 

Associate CDs: Justin Butler, Letizia Bozzolini; Group CD: Matt Simpkins; CCO: Tony Bradbourne; Director: Adam Stevens

 
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Aus Gov


Explaining corporate tax law without putting people to sleep

for The Australian Government

Aus Gov


Explaining corporate tax law without putting people to sleep

for The Australian Government

 

The Australian Government introduced laws to prevent multinational tax evasion. It’s a topic that many people aren’t interested in or don’t fully understand. So we turned this dry subject matter into something beautiful, clear and engaging.

 
 
 
 

30" & 15" TV, online clips, radio, social, press, display, website and eDM's. The work was won and produced off the back of a creative government pitch. After considering CGI we built everything for real, using a computer model and 3D printing – winning Bronze at AWARD Awards for Film Craft.

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Creative leads: Jessica Roberts, Justin Butler; ECD: Cam Blackley; Director: Dropbear (Jonathan Chong)

 
 
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ALDI Retail


Shocking shoppers out of their supermarket daze

for ALDI

ALDI Retail


Shocking shoppers out of their supermarket daze

for ALDI

 

ALDI were steadily introducing 700 new products, but shoppers were sticking to their list – not noticing the new products in store.

So, to pull people out of their supermarket daze, we used ALDI’s most common products to highlight their new, unusual ones.

 
 
 
 

‘Stop and Smell the Savings’ was ALDI’s price platform for two years. It included radio, display, POS and over 50 TVCs.

Creatives: Jessica Roberts, Justin Butler; Creative Director: Alex Derwin; ECD: Cam Blackley; Director: Jim Hosking

 
 
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Full Stop Foundation


Showing the reality of a domestic violence helpline

for The Full Stop Foundation

Full Stop Foundation


Showing the reality of a domestic violence helpline

for The Full Stop Foundation

 

Every year, The Full Stop Foundation offers phone counselling to over 22,000 victims of domestic violence. But they were struggling to keep the lines open.

To help prompt donations, we had a simple idea – could regular people listen to what a phone counsellor hears everyday?

 
 
 
 
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The campaign was the biggest ever for the foundation, with PR reaching nearly 4 million Australians.

Creatives: Jessica Roberts, Justin Butler. Creative Director: Jen Speirs. Director: Al Moore.