Not-Sunday Share #12

Welcome to the Not-Sunday Share. I originally tried to share the week’s coolest, but possibly unseen stuff, every Sunday. Unfortunately, that never really worked out. Instead, I’ll share what I can, when I can. (Except for on Sundays)

Advertising

“There are just two basic strategies in digital innovation in marketing – ‘help me’ or ‘entertain me’.” | 40 Examples of digital brand utility via Digital Innovation Today

“Instead of monetizing the content, Quartz is monetizing the act of commenting.” | The pageview’s days are numbered via Digiday

“Key indicators for online advertising effectiveness have declined since the launch of the first banner advertisement in 1994. These declines are increasingly placing pressure on even the most established businesses in the space.” | Have we hit peak advertising? via Nieman Journalism Lab

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BitTorrent’s outdoor campaign | via Adweek

 

Creativity

” Since tidiness has been associated with upholding societal standards, we predicted that just being around tidiness would elicit a desire for convention. We also predicted the opposite: that being around messiness would lead people away from convention, in favor of new directions.” | It’s not ‘mess’. It’s creativity. via The New York Times

“Five top creative directors discussed their personal approaches to idea generation Tuesday at an Advertising Week panel moderated by Fast Company” | Genius or Process? How top creative directors come up with ideas via AdWeek

Culture

“What every economist, and for that matter every writer on any subject, needs to realize is that unless you are a powerful person and people are looking for clues about what you’ll do next, nobody has to read what you write” |Opinion via The New York Times

“Constrained media products beat the 1% participation barrier” | How disappearing photos, 6 second videos, and 140 characters are conquering the world via Andrew Chen

“If you ever have a preposterous statement to make … say it in five words or less, because we’re always used to five-word sentences as being the gospel truth.” | The short sentence as gospel truth via The New York Times

“I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.” | You won’t finish this article – How people read online via Slate

“The secret sauce was on the first page after the buyer landed on the store. There was simply a button that read ‘Buy All.’ This is where the majority of their revenue was generated. Parents, and especially grandparents, couldn’t resist it.” | How we tripled our revenue by adding one button via Medium

“This is something that traditional thinkers of the pre-Internet age—particularly print and broadcast journalists — have trouble grasping. For them, an audience doesn’t mean anything unless it’s massive…But for the rest of the people in the world, who probably never did much nonwork writing in the first place—and who almost never did it for an audience—even a handful of readers can have a vertiginous, catalytic impact.” | Why even the worst bloggers are making us smarter via Wired

Coolness

Cool design and story, who said long copy is dead? | The Team Fortress 2 respawn hypothesis via Tim Denee

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Amazon’s first-ever customer responds to the question ‘Who was Amazon’s first-ever customer?’ | Quora

A story that plays out completely on screens – cool idea.

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Plotting IMDB ratings of TV series | via Kevin Formatics

Cool wearable tech | Telekenetic Armband via Thalmic Labs