I got a job. As a copywriter. (Woo).
In fact, I’ve had a job as a copywriter for over two months now. But I didn’t want to jinx it by posting it here too soon. I’m working at OgilvyOne in Sydney. My main client is American Express, and that’s pretty cool.
I could say all the normal stuff, ‘I’ve learnt so much already’, ‘It’s nothing like university’. It’s all true. But it’s also pretty predictable and very boring.
Most of the advice I’ve read online has been invaluable, but there’s one thing I wasn’t as prepared for: Selling.
If you want to do good work, firstly, you have to do good work – obviously. But then, perhaps less obviously, you have to be able to sell good work. You have to convince your creative director that it’s good work. Then you have to convince your account manager that it’s good work. Once you’re through those two, you have to convince the client that it’s good work.
Each of these parties has a different idea of what ‘good’ is. Of course, good work sells itself, but it’s up to you to position your work based on who you’re selling to. The client wants sales. The suit wants a happy client. And the creative director wants better work – always. No matter what. Better. Work.
I think this has a lot do to with self belief. If you truly believe what you’ve done is good, then it’s easy to sell. The moment you don’t believe in your own work, is the moment you’ll fail to sell it.
So the first person you have to convince, is yourself.