Welcome to the Not-Sunday Share. I originally tried to share the week’s coolest, but possibly unseen stuff, every Sunday. Unfortunately, that never really worked out. Instead, I’ll share what I can, when I can. (Except for on Sundays)
Since advertising is expensive — and difficult to do well — the cost of advertising is also a virtual engagement ring proffered to the potential consumer; the upfront expense entailed being proof of long-term commitment to the product, the brand and the relationship. Advertising sometimes conveys information, of course. But much of it ostensibly conveys really very little that is new or compelling. But the act of advertising, especially in expensive media, is a form of information in itself. Since it takes time to recoup the cost of an advertisingcampaign, it only pays to run one when the advertiser has reasonable expectations of the long-term, widespread popularity of the product being advertised. The act of advertising your product is hence a valuable signal that the manufacturer has faith in its own product — equivalent to a racehorse owner betting heavily on his own horse. It is not irrational that we’re influenced by such as an action — on the contrary, it shows a high degree of instinctive social intelligence.
Metronome synching up – cool possible execution for an ad?
David Fincher film titles are nice
Al Jacobs gets really really involved in his projects – 99u
Awesome Billie Jean Cover
The power of powerless communication – TEDx
The power of empathy – RSA