Festina Profundo watch earns its ‘waterproof’ title

Swiss watch brand Festina Have released their new Profundo line, which is, as far as I can tell, only for the lucrative deep sea diving market. The watches can be bought in store, sealed in rather stylish plastic containers filled with water. Kind of like what you put that goldfish you won at the fair in.

Apparently it won buckets of awards, but I’m not totally convinced. Ingenious or gimmicky?