Your product isn’t important

In 1974, the Institute of Practitioners in Advertising wrote Testing to Destruction, a critical analysis of the disparity between market research and real behaviour. Below is an excerpt, an anthropological fiction. A story informed by research that looks at how a customer interacts with a product and it’s advertising.  Ignore the blatant sexism (it was written in… Continue reading

5 Blogs Every Ad Person Should Read, Learn and Steal From

I’ve started writing regular guest posts for Advertising Week Social Club. You can find it here.   If you read last month’s post, 4 Reasons Every Creative Should Be Blogging, you will have most definitely started blogging (yes, it really was that convincing). But now you’re probably asking yourself, what the hell do I write about? As… Continue reading